Success Stories

EA achieved a record-breaking launch for Battlefield 6 by building a holistic Discord strategy, driving a 29% boost in retention and 4M Quest ad completions.

To maintain engagement between releases, Sabotage turned their server into an interactive extension of their game universe. By automating moderation and gamifying community interaction, they successfully sustained hype for a loyal fanbase of 16,000 members while keeping their core team focused on development.

To enhance Predecessor's social mechanics, Omeda integrated the Discord Social SDK, freeing engineers for core gameplay. The resulting in-game text chat, voice chat, and account linking provided players with robust social features, driving organic referrals, boosting retention, and creating lasting community bonds.

Tencent Games leveraged Discord as a central hub for genuine developer-to-player communication - starting early in the development cycle. By creating a culture of authenticity, implementing a robust feedback loop, and strategically using Discord’s features, Delta Force successfully cultivated a loyal community integral to its long-term success.

Facepunch enhanced the core survival loop of Rust by enabling direct in-game Discord communications. Discover how they used the Unity build of the Discord Social SDK for a seamless integration, providing players with low-friction voice chat that boosted player focus, and rich presence that helps players within their massive community find more ways to play together.

Mainframe Industries integrated the Discord Social SDK to bring high-quality in-game voice and social functionality into their ambitious MMO, Pax Dei. This strategic move successfully cultivated a highly engaged player segment: users who linked their accounts logged 39% more gameplay days than non-linked players, and the integration drove an estimated 19% overall increase in gameplay days across the player base.

Blizzard aimed to generate awareness for its new World of Warcraft expansion, "The War Within," and saw a prime opportunity to engage both active and lapsed players in promoting this latest expansion to the game with Quests.

Learn how CoolGames leveraged Discord’s social features and payment system to cultivate an active user base and increase the success of Farm Merge Valley.

It’s not often an audience laments missing out on an ad, but that’s what happened with Second Dinner’s Video Quests on Mobile, reaching over 8 million users to drive global awareness and game installs.

Capcom used Play Quests to drive excitement and engagement for the debut of Terry Bogard, a newly introduced fighter, reaching players across Desktop and Console.

Blizzard leveraged Play Quests to promote the first expansion of their popular role-playing game Diablo IV.

FRVR launched the first ever “in-game” Quest which required players to complete in-game objectives to unlock an in-game reward.

FRVR utilized the Embedded App SDK to seamlessly integrate their fast-paced FPS, Krunker Strike FRVR, allowing players to enjoy real-time battles directly within their social channels. This integration amplified the fun of the activity and resulted in the game’s player base more than doubling since its release on Discord

Playroom leveraged the Embedded App SDK to launch their multiplayer AI game, Death by AI. The game reached almost 7 million users within weeks and provided instant access to the social graph of gamers, allowing over 70% of play sessions to feature more than three friends,. Playroom scaled their platform to support the generation of 1.2 billion AI tokens while avoiding any downtime...

Mojiworks launched Chef Showdown, a collaborative, competitive, and sometimes chaotic cooking game, as an Activity on Discord. The team actively engaged in their own Discord server to gather real-time feedback, and the game has since seen astonishing growth, reaching over 14 million players with 3x the average session times seen on other platforms...

Midjourney, an independent research lab synonymous with generative AI, built a successful business on Discord by empowering users to create AI-generated images using a simple slash command. They chose Discord because AI enthusiasts preferred the platform, leading to unprecedented virality and a community that surpassed one million users.

Picsart, a digital creation platform offering creative tools and open-source content, turned to Discord to reach more creators and provide an end-to-end experience where content is created and shared in the same space. The Picsart App provides users with popular AI-powered tools like an image generator and sticker maker, unlocking long-term user and brand engagement.

Inspirational brands CHANI, known for astrological insights, and Motivation, popular for motivational quotes, ported their cross-platform apps onto Discord in order to encourage connection, reach a broader audience, and establish thriving communities of their own.

Memrise, a language learning app, and Cappuccino, a mini-podcast creation app are both designed to help users share, learn, and connect. The teams behind these apps saw Discord as an opportunity to facilitate user engagement and reach a wider audience.

Stability.ai, a generative AI company, built the StableDreamer app on Discord to test its latest image-generation models and collect a vast amount of real-time QA feedback directly from users. This strategy leverages Discord's community-driven environment to efficiently fuel app iterations, leading to a better product and deeper insight into user sentiment.